In real estate and construction, visibility is everything. Hoarding boards act as large-scale advertisements, ensuring that developments gain attention even before completion. With strategic design, they not only protect construction sites but also serve as powerful marketing tools. In this blog, we’ll explore how hoarding boards enhance awareness, engage communities, and generate early interest in new projects.
1. What Are Hoarding Boards?
Hoarding boards are temporary outdoor signage placed around construction sites to provide safety and promote the project. These boards serve a dual purpose—shielding ongoing work while also acting as advertising platforms for developers, investors, and the general public.
Key Materials Used in Hoarding Boards:
- Dibond Printing – This high-quality aluminium composite panel is a top choice for long-term outdoor signage. It consists of two aluminium sheets bonded to a solid polyethene core, making it lightweight yet highly durable. Dibond printing ensures sharp, vibrant visuals that remain unaffected by harsh weather conditions, making it perfect for construction site hoardings and real estate marketing.
- PVC Boards – Known for their lightweight and cost-effective nature, PVC boards are ideal for temporary promotions and short-term advertisements. They are easy to install and offer a smooth printing surface, ensuring clear and professional branding.
- Vinyl Wraps – These flexible and customisable materials are often used to wrap existing hoarding structures. Vinyl wraps are easy to update, making them a great choice for seasonal promotions, new launches, or ongoing developments.
- Foamex Boards – A lightweight and sturdy option, Foamex boards provide crisp print quality and are suitable for indoor and outdoor use. They are a popular choice for retail hoardings.
- Correx Boards – Made from corrugated plastic, these boards are water-resistant and highly affordable, commonly used for short-term signage and event promotions.
With high-quality printing methods like dibond printing, developers can ensure their hoarding boards remain weather-resistant, visually striking, and long-lasting.
2. How Hoarding Boards Increase Awareness
2.1 Creating a Strong Visual Impact
First impressions matter, and a well-designed hoarding board can make all the difference. By using high-contrast colours, bold typography, and engaging imagery, developers can attract potential buyers, investors, and passersby.
- Large-scale graphics ensure maximum visibility, allowing people to notice the project from afar, even in high-traffic areas.
- 3D renders and artist impressions provide a realistic preview of the final development, helping potential buyers and investors visualise the finished project.
- Consistent branding across hoarding boards strengthens the developer’s identity, reinforcing trust and credibility. Using the same colour schemes, logos, and typography ensures a cohesive and professional presentation, making the project more memorable to passersby.
Example:
A luxury apartment project in London utilised a black-and-gold theme on its hoarding boards, creating an upscale look that reflected the brand’s premium positioning.
2.2 Informing and Engaging the Community
Beyond promotion, hoarding boards serve as an essential communication tool for the local community. They provide key information about the project, such as:
✔ Project timeline – Estimated completion date and construction phases.
✔ Developer details – Names, logos, and contact information for inquiries.
✔ QR codes – Links to virtual tours, brochures, or registration pages.
This transparency builds trust and keeps locals engaged with the development’s progress.
2.3 Strengthening Brand Identity
For real estate developers, every project contributes to their long-term reputation. Hoarding boards reinforce brand identity through:
- Consistent use of colours and fonts across multiple projects.
- Professional design and high-quality printing to enhance credibility.
- Taglines and slogans that highlight the developer’s values (e.g., “Building the Future”).
A well-branded hoarding board can leave a lasting impression, making potential buyers more likely to recognise and trust future projects by the same developer.
2.4 Generating Early Interest and Sales
The earlier a project gains attention, the faster it can secure buyers and investors. Hoarding boards help in:
- Building anticipation – Hoarding boards create excitement by highlighting key project benefits before completion, drawing attention from potential buyers.
- Showcasing offers – Displaying pricing, financing options, and special promotions helps attract interest and drive inquiries.
- Strong calls to action – Phrases like “Register Now” or “Exclusive Units Available” encourage immediate engagement, increasing conversion rates.
- Enhanced visibility – Strategically placed hoardings ensure maximum exposure, keeping the project top-of-mind for passersby.
Developers who effectively use hoarding boards often see increased inquiries, helping them secure reservations even before the project is fully built.
3. Types of Hoarding Boards for New Developments
| Type of Hoarding | Best Use Cases |
| Construction Hoardings | Protects the site while promoting the project. |
| Marketing Hoardings | Highlights property features and development benefits. |
| Billboard Hoardings | Targets mass audiences in high-traffic areas. |
| Wayfinding Hoardings | Directs visitors to sales offices or site entrances. |
| Community Information Boards | Keeps locals informed about project progress. |
4. Best Practices for Designing Effective Hoarding Boards
✔ Use Bold, High-Contrast Colours
Bright colours like red, blue, or yellow ensure that the board is visible even from a distance. High contrast between text and background enhances readability.
✔ Keep Messaging Clear & Concise
Passersby have only a few seconds to absorb information. Keep text minimal and impactful, focusing on key details like project name, contact details, and website links.
✔ Choose High-Quality Printing Materials
Investing in dibond printing ensures that hoarding boards remain durable and visually appealing throughout the construction period. These aluminium composite boards withstand harsh weather while maintaining sharp graphics.
✔ Include Call-to-Action Elements
A simple but effective CTA like “Book a Viewing” or “Coming Soon – Register Interest” encourages engagement. Developers can also use QR codes to direct people to a sales landing page.
✔ Update Hoardings Regularly
As the project progresses, update the hoardings to showcase new developments, special promotions, or near-completion announcements. This keeps the marketing fresh and relevant.
Conclusion
Hoarding boards are more than just construction barriers; they are powerful marketing tools that build awareness, enhance brand identity, and generate leads for new developments. By investing in high-quality materials like dibond printing, developers can ensure their hoarding boards remain impactful and professional.
If you’re looking for premium hoarding boards tailored to your project’s needs, Hoarding Printing Company offers durable, customisable solutions that make your development stand out. Invest in bold, effective hoardings today to maximise visibility and attract potential buyers effortlessly.
Author Bio
Nimesh Kerai, the Printing Head at Hoarding Printing Company London, has a proven track record of delivering large format prints of unparalleled quality to customers. He is a technical expert as well as deeply understands the market and trends. His contribution to the company’s growth is undeniable. He often loves to share his extensive industry knowledge and market insights with a larger audience through interesting blog posts.
