The event industry is growing. Recent studies has shown that the event management industry has reached to overall revenue of approximately Rs. 1oo million in the last year. And obviously it is going to increase hugely by 2027. So, it’s a successful industry that is getting its prominence.
Now success don’t come without any effort. Event management and managers need to handle multiple tasks that require quite hard work and strategic planning.
Organizing any events has two parts- one the event itself and other to inform people about the event. Without proper audience or participants an event can never be successful. Also, on other hand without proper arrangements, an event can be mess too.
In this blog we will be discussing about the promotion part done by the event managers. And we will be focusing much on the scope pf event promotion through the bulk SMS marketing. So must read this blog until end to know about some tips and tricks. Bulk SMS marketing company can assist in different ways which would help you in promotion too.
So, let’s check out!
Bulk SMS- what is it?
Bulk SMS is not a new thing in 2024. Already it has been ruling the world with its multiple benefits. Many industries has also explored some of its unique features and got new raises too.
To be very brief and precise, Bulk SMS is the process of sending SMS in bulk by any organizations or businesses. Mostly they are related to sales, promotions, discount, OTP and transactional etc. It has been proved to be one of the most fruitful marketing channel these days when calling customers is not being accepted highly.
Bulk SMS has been proved to be an excellent promotional channel too. whether its about brand promotion or event promotion, opting for bulk SMS can impart direct audience reach and gather revenue too. Also, it is ultimately cost effective, better alternative for budget constraint programs.
You can partner up with any bulk SMS company providing packages at affordable costs. These provider offers SMPP channel through which your SMS gets instant delivery. Promotional bulk SMS packages are quite affordable in India.
How event promotions can be done through bulk SMS?
Now coming up with today’s topic of event promotion, bulk SMS is surely a greater choice. After planning any events or expo for months with the urge of making it perfect, you need to inform people about it. In such cases bulk SMS campaign can be beneficial for you.
Here’s how it can help you:
- Reach to target audience who can be interested in the event or expo. Also let other people know about it. You never know who can get interest in it.
- It can be used to promote the ticket sales through easy link.
- Share about nay discounts coupons that if offered for tailored audiences
- Even you can send the event reminders.
So there are multiple benefits that you can get form bulk SMS promotion.
Ways to plan the bulk SMS campaign
- Build the contact list.
This is very important thing that you need to focus upon. Once it is done you half task is accomplished. You can segregate the contact list in different categories based on the event’s category. To build a contact list you can encourage people for subscription through website, social media or any other platforms.
Infosky Solutions is a eminent bulk SMS marketing company whose experts can help you build up a functional contact list based on your prerequisites.
2. Craft your SMS
Create a strategy and do it accordingly. You can go stepwise, starting early. You can craft message with exciting things that is going to happen in the event. Also, you can mention some launch program or any special attractive event on a particular day to get the notice of the viewers.
Also, make sure you send links for ticket booking. It must be included in the message only. Bulk SMS can also be used for last minute promotion and reminders that keep the attendees informed about latest updated.
Every task of your bulk SMS campaign would be supported by the Infosky Solutions team. They even can find out a strategic way to gain more participants through the bulk SMS.
3. Make use of bulk SMS for thanksgiving
You can also send SMS to attendees and participants for sending thanksgiving message. It is a good way to engage with them and also make a contact list for future events too. Also you cans hare the links of social media platforms, photos and event wrap up programmes through the message too.
4. It can be a communication channel among employees
Event management includes many people who may be working at different locations. So conveying a message to all of them at a single time can be done through the bulk SMS. Though it is not directly related to promotion, But, such clear communication can prevent any miscommunication.
So, there are lot of ways that can impart benefits to event management companies through bulk SMS.
Conclusion
It is the simplest way to engage attendees with the event planners. Event promotion has never been such time savvy with bulk SMS. And with the expert’s assistance, it has become more easier to operate. Customizing SMS, personalizing them and scheduling them can be done by the team of the bulk SMS company.
InfoSky Solutions is a renowned company offering bulk SMS campaigns at a very affordable package. Just at Rs. 850 you can take up bulk SMS package. Most importantly they guarantee the SMS delivery through the multiple SMPP channel. You can also get unlimited validity on SMS and can send to all over India. For promotional SMS timing window is form 9.00 am to 9.00 Pm service which guarantee instant delivery except the DND numbers.